When people hear the term digital marketing, they immediately think about social media and advertising online. There’s more to it than that. Many marketing experts would define it as leveraging existing technologies in order to reach the target market at the right time and place. This means that digital marketing does not only involve social media and online advertising.
Digital marketing is in the games that you involve, the websites that you browse through, the application that you download, and even the online shopping website you shop daily. All of these mediums use digital marketing. Calvyn Lee, the digital marketing trainer is a great example of a consultant who uses digital marketing to advertise what it has to offer to our customer and potential visitors. Calvyn also has other advertisers place paid ads on his services to promote their product. He had used various digital marketing strategy to help us promote and increase our sales from 2016 until present. Our printing services had increase sales dramatically via email marketing, and our automotive e-commerce division also gets good sales from social media marketing.
That’s what digital marketing is all about; the right placement of a particular product. If your website is about baking, placing ads about baking tools and baking classes makes sense. People would want to click on your advertisement because that’s what they are looking for at the moment.
Digital marketing also makes use of right timing. Too much advertisement will turn off the target audience and too few ads will not reach the target audience enough. There has to be a balance.
Digital marketing also makes sure that the products being advertised can be accessed through all types of media. The advertisement should be available on print, social media, online advertising, and mobile apps. This ensures that the company covers all digital media and that their patrons can feel they are easily accessible
Well, this how he always quote: “DIGITAL MARKETING IS NO LONGER AN EXPERIMENTAL STRATEGY… IT’S THE NEW INDUSTRY STANDARD FOR CONNECTING WITH YOUR TARGET AUDIENCE”